Choosing the (Hot) Topics:

-Avoid being too obtuse (broad)

-Who are you talking to? Know your AUDIENCE

-Does what you’re saying ENRICH your readers?

Be Engaging and Informative:

-Write in a CONVERSATIONAL tone

-Be AUTHENTIC

-Get to the POINT

Interact with the People:

-Respond and ENGAGE with your readers

-Ask QUESTIONS

-SHARE on social media